Highersense Hot Yoga needed a website overhaul to match their expanding brand and studios. I got a gift ticket to Highersense Hot Yoga, after struggling to find the studio and booking classes but loving the atmosphere and the founder, decided to help improve their online presence so others can discover it more easily.
The project was a big opportunity to revamp the studio’s online presence. I aimed to create a seamless and engaging digital experience by redesigning the website with a user-friendly layout and clear navigation. This meant adding a contact page that’s easy to find, linking up social media channels, and making sure the studio's location was spot-on on online Maps. On top of that, we wanted to create eye-catching promotional content and vibrant yoga images that truly capture the studio's vibe. The goal was to improve usability, make the studio more discoverable, and attract new members with effective promotions and a fresh, compelling online presence.
Our team included two developers, and a program manager. Starting from the ground up, I was responsible for updating the digital brand guidelines, the redesign of the website, as well as the designs for the new eCommerce platform and Amazon Store. Below is a snapshot of the process for the design and launch of the website and eCommerce platform.
The inspiration for Zoflora is light, refreshing and colourful – content is aspirational, inspiring and engaging, with a touch of playfulness.
We gave Zoflora's website a modern and fresh facelift using a bright colour palette, custom icons and beautiful imagery.
We gave the blog it's own unique personality by introducing a playful script and combining photography with playful graphics.
High-fidelity mockups were used to build a clickable prototype using Sketch and Marvel in order to test out key features. At a low price point per item, we worked on elements that would encourage users to purchase multiple items.
Scroll through all of Zoflora's products of narrow down your options by using the sort and filter functions. Sort by fragrance, bottle size, new, and more.
The 'bundle builder' was designed to meet manufacturer specifications and to be intuitive to use. Consumers can fill up their bundle to get the best value for money.