•   Contributed to product strategy by aligning user insights with business goals, which led to 67% growth in new users within six months through gamification features tracked in Google Analytics.
•   Created and maintained the brand’s Design System, ensuring consistency across product and marketing.
•   Took ownership of creative campaigns (ads, social media, paid media), producing assets in Adobe Creative Suite and original photography, while managing performance with Meta Ads Manager and Google Ads.
•   Doubled Google visibility through SEO-conscious UX design and improved accessibility, optimizing content in WordPress and monitoring results with Google Search Console.

•   Redesigned the app with a user-friendly, WCAG-compliant approach, reducing onboarding drop-off by 27%.
•   Validated and iterated designs through Maze prototype testing, collaborating in a 12-person cross-functional team (marketers, developers, and stakeholders) via Figma to deliver accessible, high-performing user journeys.

•   Designed and deployed an agile elearning platform, transitioning over 1,000 professors and students to online learning during Covid19, leading to over 70% increase in remote participation.
•   Developed information architecture and prototyping in Adobe XD, enhancing course navigation and learner satisfaction, combined usability testing and A/B testing to validate and refine key features.
•   Conducted user research through interviews and surveys, translating employee feedback into design priorities that improved the HR dashboard and reduced task completion time by 43%.